Research On Service Marketing Strategy Of Taiyuan Airport VIP Company

Since 2008,the international financial crisis has continued to abate,and the global economic growth has slowed down,accompanied by the decline of the tourism market.At the same time,China's aviation industry is gradually speeding up its external pace.China's aviation market attracts both domestic and foreign capital,and the domestic aviation industry faces unprecedented fierce competition.As anairport VIP service industry,the development of TAIYUAN airport VIP company was relatively lateandlack of experience.Its not only face the domestic competition in the industry,at the same time also faced with insufficient resources,territorial market and products of saturated,policy risk,etc.How to develop the suitable marketing strategy is becoming the only way for enterprises to expand the market and consolidate the market.Based on the current situation of the domestic aviation market and the practices of the domestic large airport VIP companies,this paper will combine the service marketing with TAIYUAN airport VIP companies' operation status and propose the service marketing strategies suitable for the company's development.Through literature analysis and questionnaire survey,the paper concluded the problems and difficultiesthe company faced,and proposed the company's improvements in service marketing strategy based on the "7PS theory"which contained rich service products,refining and extending the service efficiency,rich promotion methods,attention to the cultivation of service personnel,improving employee satisfaction,showing the company core values such as marketing strategy to improve the whole service level of the company and operation ability.Standardize and expand VIP servicesand expand the company's influence and brand.In order to improve the overall strength and further enhance the brand value,it is necessary to follow the modern service marketing concept and firmly grasp the current development opportunities to make good service planning and build the enterprise brand of VIP industry.