CMF Design Of Car Interiors Based On Differences In Cultural Identity

With the continuous improvement of science and technology in our country,consumers'pursuit of the value of their products has not only stopped at the use level,but gradually shifted to meeting the spiritual needs level.As the most indispensable transportation tool in the contemporary era,the automobile can provide convenient service and meet people's spiritual and cultural needs at the same time.Based on the design theory of cultural identity difference,this dissertation constructs a car interior CMF design model based on the cultural identity difference through in-depth research and analysis of consumer cultural differences,and gives a reasonable design.The main research contents are as follows:Firstly,the color,material and texture of car interiors are compared and analyzed,and the design demands based on cultural identity differences are put forward.Secondly,the application of cultural identity differences in design is compared with the color,material and surface The main factors influencing the cultural identity differences are defined as follows:professional background,economic background,brand culture,and the research methods of CMF design based on cultural differences.Then the characteristics of the target consumer groups are analyzed to pave the way for the follow-up user research.User research is conducted through qualitative and quantitative research methods.In the process of quantitative analysis,mainly the sentimental evaluation method is used for further study.According to the qualitative and quantitative analysis results,Cultural identity differences are influenced by factors such as age,professional background and economic foundation.At the same time,the crowd at different ages have common similarities with the demand of automotive interiors CMF design,so as to establish CMF design model based on cultural differences,It mainly includes three aspects:behavioral transformation,memory extraction and reflection evaluation.Finally,based on the cultural memory reflection model and the design orientation of ROEWE RX5,the design and practice of the car interior is designed to meet the aesthetic tendencies of the target population.This dissertation,through studying and analyzing the concept of cultural identity difference,puts forward the method of car interior design based on the cultural identity difference,which provides a new research idea and method for the design and development of car interior CMF.