"Nanjing Yangtze River Bridge Memory Project" Cultural And Creative Product Design Investigation Report

Memory Project of the Nanjing Yangtze River Bridge is a commonweal project which was put forward by the chance of its repair.It was a great achievement of China’s economic construction during 1960 s.Nanjing Yangtze River Bridge is not just a bridge,but also a mark of time and a mutual memory among millions of people.It carries the spirit of national rejuvenation and self-reliance.The cultural and creative products’ designing in Memory Project of the Nanjing Yangtze River Bridge is based on its historical value,cultural value and academic value.This thesis includes design strategy,design philosophy,design approach as well as design proposal.Analysis,Conclusion and suggestions will also be presented.This thesis will provide enterprises and colleges information in the field of cultural and creative design,and will contribute to the whole industry which is still at the starting stage in China.