Research On Service Marketing Strategy Of Yunnan Z Automobile Sales Company

In today's social economy and the continuous improvement of people's living standards,the car has gradually become the necessities of our family,has become the property after the second big family consumption patterns,and in recent years,the car has a little improvement and breakthrough in brand and marketing methods,the current Chinese automobile service industry competition is very fierce.According to related research,the comprehensive and mature automotive service industry accounted for 70%of the total profits of the automotive industry.In order to realize the development and breakthrough of automobile industry in China,the first thing to do is to complete the construction of service system of automobile industry,and it also needs to have strong competitive power.Therefore,it is of great significance to strengthen and improve the competitiveness of automobile management enterprises.This article from the two aspects of theory and practice,comparative study,empirical analysis and other research methods.This paper investigates and studies the service marketing situation of Yunnan Z automobile sales company,mainly discusses the improvement of the company's service marketing strategy from the perspectives of marketing strategy,process management,promotion strategy and price strategy.To promote the automobile company's own competitiveness,and thus reduce the potential risks from the market,to ensure that the company can develop rapidly and steadily.