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Promotional Design Of Jinnan Noodle Plastic Brand "Wei Sao Hua Mo" With Souvenirs

Posted on:2019-12-26Degree:MasterType:Thesis
Country:ChinaCandidate:Y X HouFull Text:PDF
GTID:2431330563957914Subject:Art and design
Abstract/Summary:PDF Full Text Request
Dough Figurines,also called buns,knead dough figurine,according to historical records,as early as the han dynasty the art form has appeared,the first is the traditional folk art originated in shandong,shanxi,dough figurines mainly wheat flour as raw material,through the toning,shear and characterization techniques,produce all kinds of lifelike image.Be dough figurines is unique among dough figurines culture,its creation style and performance style is rich and colorful,which also contains the cultural connotation of regional features,be the flowers in the five dough figurines to generation of steamed buns is to be a product of evolution of totem,it not only is a product of natural worship and religious belief,but also be a kind of intangible cultural heritage.This topic through questionnaire and field survey to be dough figurines has carried on the field research,will be angelic culture and set "weisao steamed bread" to promote the design,combining with the study be the development history of dough figurines natural environment,culture,environment and artistic value to traditional be angelic business development and the present innovation tourism development mode,summarized out be angelic set brand development path and be dough figurines " weisao steamed bread " brand of special color design and promotion path is used,will be dough figurines " weisao steamed bread " symbolic brand,will have be area with regional characteristics of regional symbols,drawn to the " weisao steamed bread " series of products,let more people through " weisao steamed bread " understand be custom culture,likes to be culture and customs of dough figurines to set of " weisao steamed bread " to go out with the culture.We aim to make the south of Shanxi Province facial plastic brand " weisao steamed bread " a double harvest of brand benefit from the cultural inheritance and business interests of the south of Shanxi Province noodle.
Keywords/Search Tags:souvenir, weisao steamed bread, promotion, design
PDF Full Text Request
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