Research On The Development Strategy Of JH Company

JH is a company with internationalinfluence in the production of feed additives business,after 20 years of development,has become a global monomer largest feed Aureomycin production manufacturers.The company "to provide customers around the world the safety of animal diseases control products,promote the development of animal husbandry,thereby improving the people's living standard" for the mission,is committed to the creation of energy saving and environmental protection type of the animal health enterprises.In order to realize the company" To maintain the competitive advantage and profit ability,realize the long term interests of the coordination and balance"strategic goal.In this paper,a comprehensive analysis of the company's external and internal environment,through the analysis:the company is located in the breakdown of the industry has entered the industry maturity,in the oligopoly structure internal competition intensity.Due to the strong market demand,as well as the industry enters high barrier,for the company's development has brought great opportunities.But also discover at the same time as the labor cost and raw materials,resources price rise ceaselessly,industry faces the pressure of rising production costs,profits will be squeezed.The company in the competition in the industry has technical advantage,regional advantage,customer and market network advantage,brand advantage and product quality advantages.There is also a single product structure,the main market of customers a high degree of concentration risk.Through the internal,external environment analysis,to choose to make company's strengths and weaknesses and external opportunities and threats are matched and suitable business model and strategy.In the function level,continue to expand their production efficiency,innovation,customer service advantages;in the business layer,continue to implement low cost strategy,further improve the profitability of the company;layer,implementation of industrial diversification strategy and internationalization strategy,to resolve the single product structure and single customer concentration is high risk at the same time,enable the company to maintain a sustainable competitive advantage and profit ability,realize the long term interests of the coordination and balance.In order to realize the strategic goal of the company,take corresponding strategic initiatives:1,advance company listed on the stock market,the establishment of financing platform;2,and actively expand production capacity,to meet the growing market demand;3,the implementation of sophisticated management,updating equipment is transformed,saving energy and reducing consumption;4,to accelerate product diversification strategy;5,establish a customer-focused,market-oriented business model;6,to further improve the corporate governance structure,advance construction of contemporary company system;7,to further improve the internal control system,establish incentive and restraint mechanisms;8,strengthen the building of enterprise culture,to establish the correct values and norms of behavior.