Research On The Development Strategy Of Baotou Steel's Rare Earth Steel Business

China is the world's iron ore resources,rare earth resources are relatively rich countries.But the volume and variety of quality,our country iron and steel industry still cannot satisfy the requirement that national economy grows.China Iron and steel industry exists for this structural contradiction to domestic and foreign iron and steel enterprises to provide a great development space and market opportunities.At present,the world rare earth reserves in about 7000?90000000 T,sufficient to use 500 years.Among them,China occupied has proven reserves of 50%,Inner Mongolia Baogang occupied China has proven reserves of more than 90%.To grasp this one opportunity,vigorously develop the rare earth steel business in order to obtain more market share has become the inevitable choice for the development of large steel.In this paper,from the strategic management perspective,first to the steel shares of rare earth steel business development situation analysis especially for Baotou Steel Rare Earth steel business is analyzed in detail and found the problems existing in the development of.Secondly,from the macro economic background,the background of industry development,and the opportunity and challenge confronted by several aspects of Baotou Steel Rare Earth steel business development is facing development environment.Then the Baotou Steel Rare Earth steel business development with resource conditions,various strategic development capability cultivation conditions and core ability points,using the SWOT analysis method to determine the rare earth steel Baotou Steel shares business development strategy is specific strategic orientation and path selection.Finally it proposed Steel shares of rare earth steel business development strategy the implementation measure.Steel as a in the northwest region of China has a certain influence on the iron and steel enterprises,how to foster strengths and circumvent weaknesses,deal with changes in the external environment has brought opportunities and challenges,making has the geographical advantage of the brand development strategy,implementation of rare earth steel business continuously,fast,healthy progress at home and abroad,in the fierce competition in the market remain invincible,is urgent problem.The theme of this thesis is undoubtedly of great theoretical value and practical significance.