Product Upgrade Research Of T Company

T company has been engaged in R&D,production and sales of automotive charging equipment and power supply for many years.The project covers more than 80 cities in China,Hong Kong and Taiwan,with more than 600 charging stations and more than 10,000 sets of equipment supplied.T Company once led the industry,but as the market competition intensified,market prices fell,the advantage gradually weakened,resulting in slower sales growth.To solve these problems,T Company must carry out product upgrading strategy,and the implementation of the specific program,in the competition to open up a blue sea,get rid of the low cost homogeneous competition of the unfavorable situation.In this context,through the analysis of the market demand for automotive charging equipment,this paper draws a conclusion: under the strong support of the national policy,the new energy charging pile market is in the ascending stage,and the market demand is large and can last for a long time.In order to meet the needs of the market and customers,this paper analyzes and reviews the current situation and existing problems of T Company's products,and summarizes the main defects of T company's products at present,that is,insufficient product performance reliability,high product cost and inconvenient product payment function.In order to implement the strategic direction of product upgrade,the potential of internal resources including R&D and supply chain production of T Company was analyzed,and the implementation plan was refined.Finally,the product upgrade plan and implementation method of T Company were formulated.In the future T company product upgrade development to adhere to the following strategic objectives: first,to improve product performance to strengthen user confidence;second,to reduce costs,competitive advantage in the market;third,to improve the convenience of payment.To implement the strategic objectives,the key factors are technological research and development,technological innovation ability and product differentiation positioning.T Company needs to formulate measures to implement the strategic objectives-R&D and technological capacity building,supply chain and manufacturing capacity building,talent and culture building,organizational and personnel planning,and incentive and assessment mechanism building,in order to achieve their own growth.