Marketing Strategy Study Of A Company

With the rapid development of global economic integration,the role and value of marketing and planning are widely accepted and highly valued by people.In the rapidly changing and increasingly fierce market competition environment,accurate and timely marketing strategy is crucial to the sustainable development of enterprises.The marketing strategy refers to the overall and advanced plan and long term planning which is based on the marketing environment of the enterprise and the marketing goal of the enterprise.Marketing strategy is part of enterprise strategy,and marketing strategy is the specific means of marketing strategy.From a worldwide perspective,there are many business cases that use scientific marketing strategies to succeed.Chinese enterprises as an important part of the global economy,we must constantly develop and improve their marketing strategies,so as to continuously improve the competitiveness of enterprises and achieve the strategic objectives of enterprises.Marketing is a business activity that leads goods or services from producers to consumers or their users.Marketing strategy is an important guarantee for the company's growth and development,accurate and effective marketing strategy will enable enterprises to grow rapidly.The actual situation of China's specific national conditions and based on the marketing theory in the specific application of some very special and specific problems,which requires the application and development of the enterprises for their own marketing theory,science,to develop marketing strategies for its rigorous situationThis paper attempts to start from the analysis of A company's internal conditions and the marketing situation,combined with the macro environment of A refrigerator sales face and micro environment and competition strategy,through the SWOT analysis of the marketing advantages and disadvantages of A company effectively combing the refrigerator,put forward on the basis of A cold cabinet marketing strategy reconstruction proposal and implementation of security measures provide a reference for the development of the marketing strategy of A company of refrigerator.