| He Yang county,located in the south of Hebei province,the border area of eastern developed areas and western underdeveloped region,is one of the five satellite cities of Xingtai and also an important part of the construction and development of the “Xingdong new area".With advanced equipment manufacturing,agricultural and sideline products deep processing,bulk logistics and modern service industry,modern agriculture leading the future development direction.In recent years,He Yang has been pushing forward the investment attraction work with great efforts,increased the county economy level significantly,with the rapid development of market economy,and investment promotion and capital introduction work needs to change from the past mainly depended on the preferential policy,lower price of resources and other traditional investment promotion and capital introduction ways to new way armed with new marketing concept,in order to improve the effectiveness of the investment promotion strategy,and raise the competition ability of the government's investment promotion and capital introduction.This article first introduced the research background,research significance,research methods,research ideas and related theories,thus prompted the current development status of basic connotation,theory and practice from marketing perspective of investment promotion and capital introduction.Through the introduction of marketing theory,government marketing theory,connotation of the investment promotion and capital introduction and review of related literature,elaborated theoretical background and historical environment of He Yang county's investment promotion and capital introduction development.In the following,introduced the county situation of He Yang,current status of He Yang county's investment promotion and capital introduction and nearby competitor R region's investment promotion and capital introduction trend.And made analysis of internal environment of He Yang county's investment promotion and capital introduction with PEST analysis tool,pointed out current existing problems of investment promotion and capital introduction,thus demonstrated the center of the thesis research from external to internal.The find-out of problem could help to solve the problem,through the SWOT analysis method,analyzed internal strengths,weaknesses and external opportunities,challenges and evaluation of He Yang county's investment promotion and capital introduction work.And made specific marketing strategy advice for it.During the “ 13 th Five Year” period,with the deepening of synergetic development of “Beijing-TianjinHebei region”,and substantial construction background of “Xingdong new area",the opportunity is greater than challenge,He Yang county must take the initiative to adapt to the new development environment changes,innovate investment promotion and capital introduction thinking way,make full use of all kinds of advantages,make action early,make up shortcomings,so as to realize rapid development conclusion.Hope to help He Yang county investment promotion and capital introduction work achieve scientific orientation,and realize the sustainable development through research in this article.Improve the level of investment promotion and capital introduction the government under the guidance of marketing theory and marketing theory,and make contribution to sound and rapid economic development of He Yang county. |
