Pos Acquiring Business Investigation Report Of H Bank Hangzhou Branch

With the rapid development of mobile payment,people only need touse a mobile phone to complete a series of payments.This is undoubtedly a severe impact on the POS acquiring business that still requires the use of machine tools for transactions and deductions.Although POS acquiring business are still required in some circumstances,this impact has caused more fierce market competition in the current POS acquiring business market.The POS acquiring business still has more meaning for commercial banks,while increasing the number of customers and deposits for banks,it can also increase the bank's intermediary business income and drive the development of other banking services.So the study of POS acquiring business is of great practical significance to banks in this environment.Firstly,through the investigation of POS acquiring businessdepartment of H bank Hangzhou branch,this paper introduces the development status of POS acquiring business of H bank Hangzhou branch,and make a series of analysis on its business development,including market status,competition and SWOT analysis.Secondly,in this paper,an investigation is conducted on the merchants in Hangzhou's large wholesale markets as the main target for the development of POS acquiring businesses.According to the survey results,the situation of merchants in wholesale market in Hangzhou area is introduced and analyzed.And the binary logistic empirical analysis is conducted by using questionnaire data.We can get more concerned factors that may increase the possibility of select H bank's POS machines for merchants,such as the installation efficiency and follow-up maintenance service provided by the institution,the word-of-mouth of the institution.And a prediction model is established for merchants to select H bank's POS machines.Finally,according to the results of the analysis,this paper found the problems in the three aspects of the H bank business development process,including customer manager,backstage management,and organization operation.Then,on the basis of the results of the above wholesalers and bank investigation,some suggestions on promoting the development of H bank business are put forward in view of the problems existing in the development of the POS acquiring business,including finding the target customers,improving the business background management system,carrying out the accurate marketing activities of the value promotion and so on.