| After the rapid development of the domestic security industry,although the market potential is still huge in recent years,due to the emergence of monolith and the rapid invasion of the market,the competition in the general-purpose market has become very fierce,and small and medium-sized enterprises have been transformed or closed down.A company is a security company established in 2004,it passed the most critical period of the security industry,but it is facing a severe test under the current market competition.A company has made some achievements since 2013,but it has encountered some problems such as unclear strategic positioning,unreasonable resource allocation,unoutstanding competitive advantage and unsustainable development.This article is to take A company as the research object,to discuss the enterprise strategy that should be adopted under its form.Firstly,this article expounds the research background and significance,literature review,research contents and methods,and uses PEST method to analyze the politics of A company.The external macro environment,such as economy,society,technology and so on,also analyzes the industry environment and competition environment,and then uses the SWOT analysis method to identify the strengths and weaknesses of company A,and the opportunities and threats faced by company A.therefore,the development strategy of company A is put forward.Then it puts forward the objectives and ideas of strategic development of company A,and finally describes the conditions,security and countermeasures for the implementation of the development strategy of company A.Through the research of this article,A company should vigorously implement differentiated focus development strategy,that is,focus on military police,public security,regulatory and high-end building industry market,to provide customers with product marketing,customer solutions,integration engineering implementation,operation and maintenance services and investment operation "one-stop" differentiated services.Through further analysis of company A,A company vigorously strengthens the product sale is the foundation,the solution is the innovation core,the integration implementation and the operation and maintenance service is has the strength to safeguard these four aspects measures,pays attention to the three interaction relations and the resources balance,pays attention to the ecology fusion,Strengthen the transformation and promotion of talent and the establishment of partner mechanism,thereby further enhance the competitiveness of the company to achieve sustainable development. |
