Development Research On Business Models Of Finishing School Project

With the continuous improvement of living standards and material civilization,spiritual civilization plays a more and more important role.Just as President Xi said,culture is a river flowing from ancestors to the future.It indicates that social development needs cultural promotion,and cultural heritage holds an important status in construction of spiritual civilization.At present,cultural industry is dramatically promoted and people are eager to strike a balance between temporal utility and spiritual ballast.Based on adequate food and clothing,people focus more on fields such as speech and behaviors,dressing,etiquette,cultural taste,and health.They urgently hope to be beautiful inside and outside with exquisite life.Therefore women's high-end finishing school and women elite leadership program emerge in some cities.There are also some specialized institutions for etiquette training,tea art training and image-building.For the cities without such institutions,it is worth paying attention to the potential of finishing school and the process of exploring the market.The development research of this business model is of great significance to establishment of enterprises and their healthy and continuous development.As the finishing school project is a relatively new developing field and lack of well-develop-ed business model,the thesis takes finishing school project and its business model development as research object.Using questionnaire survey,documentary research method,field investigation,and interdisciplinary research method,In order to make this project open market,create multiple benefits and develop steadily,the thesis proposes effective profitable logic and the architecture of business model.Meanwhile it can promote the development of tea cultural industry and relevant industries,and improve the populace's cultivation.The thesis includes the following parts:Firstly,the concept of business model is defined and present situations of the organizations and relevant industries are studied and analyzed to find their potential value.Secondly,market research is conducted in the city of W to acquaint with market demand,position the finishing school project,and identify business scope and product system.Feasibility analysis of this project is made from the perspectives of product/service,industry/market,organization and finance.Then,based on the situations of finishing school project,the thesis analyzes value discovery,value matching and value capture,identify its profitable logic,and finally work out a framework of business model with both independent existence and mutual benefit of cultural promotion,service perception and product sales as the core profit model.Meanwhile,its factors are analyzed respectively.The final part is argument and implementation of operation process of this project and its business model.