Research On The Marketing Strategy Of Changle County Education And Consulting Service Co.,Ltd.

Under the environment of the development of education industry in our country,the pressure of employment competition is still great because of the high population base in our country.According to data from the Institute of Science and Technology of the Ministry of Labour and Social Security,during the Thirteen Five-Year Plan period,the total annual increase in labor demand in China was 18 million,but during the Thirteen Five-Year Plan period,20 million new labor forces were added each year,which means that during the Thirteen Five-Year Plan period,more than 2 million laborers were found each year.It shows that China's employment competition environment is grim.Against the backdrop of severe employment competition,people generally realize that relying on education is the way out in the future or even the only way out.The pressure for such employment naturally flows to education.In recent years,as a special commodity,educational services have clearly demonstrated their competitive characteristics in the field of private education.In order to recruit more and better students,many privately-run training institutions recruit teachers,pay high bonuses,seek celebrity endorsements,speak for school students,constantly expand their scale,invest in advanced equipment,and upgrade hardware and facilities.But it's all really marketing.However,looking at domestic and foreign marketing theories,there are very few people who conduct professional research on education service marketing.Only Professor Chuhongli published a "Education Service Marketing and Brand Management" in 2013.She is studying the entire field of education.There are only a few articles on the marketing of services in small educational training institutions,and there is little research on the development of extraregional markets in small training institutions.At present,most small-scale education and training counseling institutions are generally faced with competitive pressure.The author hopes to strengthen the research on theory and practice in this field through the study of the marketing of education and foreign arts candidates.On the one hand,it provides some ideas for the development of the industry.,On the other hand,it analyzes the existing situation of Runzhi education,and finds the marketing ideas that are suitable for the development of students enrollment.