The Effect Of Mobile Payment And Perceived Value On Consumers' Purchase Intention

With the popularity and widespread use of smartphones and mobile Internet,the consumer groups have become more and more accustomed to using mobile application software to take delivery.In this context,this paper focuses on the quality attributes of mobile phone take-out application software,and through the technology acceptance model,explores the consumer's willingness to purchase the take-away through the takeaway application software.This can not only change the way of thinking for the marketers of mobile phone take-out application software,adapt to the new situation,but also provide better ideas and improve products for software designers.This paper relies on the technology acceptance model,taking the quality attribute of mobile phone take-out software as the independent variable,perceived usefulness and perceived ease of use as mediator variables,consumer purchase intention as the dependent variable,constructing the research model,combining previous research and design.The research questionnaire of this paper uses SPSS20.0 and AMOS20.0 statistical analysis software to carry out corresponding statistical analysis of the questionnaire and combine it with structural equation model.The aim is to explore the impact of the quality attributes of the take-away mobile phone software on the consumer's willingness to purchase,while exploring the mediating role of perceived usefulness and perceived ease of use.Finally,the paper obtained the following research results: the quality attribute of the take-out application software significantly affects consumers' willingness to purchase;perceived usefulness and perceived ease of use significantly affect consumers' willingness to purchase;perceived ease of use significantly affects perceived usefulness.