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Research On Brand Construction Of Seabuckthorn In Erdos City

Posted on:2019-07-04Degree:MasterType:Thesis
Country:ChinaCandidate:Y WangFull Text:PDF
GTID:2429330596455140Subject:Agricultural Science and Technology Organization and services
Abstract/Summary:PDF Full Text Request
Under the new situation of deepening reform and development,the market economy has been growing rapidly,and the agricultural product market in China has been greatly impacted.Based on the quality and quality of agricultural products,the agricultural product market has also started to implement the brand development strategy of agricultural products.As the core industry of local agricultural development,erdos seabuckthorn is also a key project to build the brand of erdos agricultural products.Therefore,ordos sea buckthorn is more competitive in the market,which is also a further impetus to the rapid development of sea buckthorn industry at home and abroad and the improvement of the comprehensive ability of surrounding industries of sea buckthorn.The development of agricultural industry in ordos will be a favorable way for modern agriculture to promote the rapid construction of new socialist countryside.In the course of this research,the background and significance of erdos seabuckthorn brand construction were explained first,so as to determine the purpose and main content of this research.Subsequently,the theoretical knowledge related to agricultural product brand construction involved in the research process of this topic was elaborated,which laid a foundation for the following research and discussion.The main part of this project is firstly to systematically analyze the planting industry and brand construction of sea-buckthorn in erdos city,so as to find out the main problems existing in the industrial development and brand construction of sea-buckthorn in erdos and the factors that restrict the brand development of sea-buckthorn in erdos.Then,it summarizes and analyzes the experience in the construction of agricultural products brands at home and abroad,and puts forward relevant policies and measures on the current situation of brand construction of sea-buckthorn in erdos,thus promoting the rapid development of sea-buckthorn industry in erdos city.
Keywords/Search Tags:seabuckthorn industry, Agriculture product, Brand, Development countermeasures
PDF Full Text Request
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