Study On Marketing Strategy Of Longdongqing Catering Company

With the aggravation of the market competition and the diversification of the competition mode,the catering enterprises,because of their own limitations and constraints of the environment,face some problems and deficiencies in the transformation of marketing strategy,such as the lack of service marketing consciousness.The lag of brand construction and promotion and the lack of professional network marketing talents,especially the popular online ordering method among the people in the business circle,make the traditional marketing mode of catering companies difficult to sustain.In order to adapt to the requirements of the development of the information network era and the change of the market consumption behavior and ways,the catering companies must make corresponding marketing strategy adjustment to adapt to the trend of the development of the industry.This paper takes the transformation and development of the marketing strategy of Longdong emotional Catering Company as the research object,first carries on the domestic and foreign marketing,the catering industry marketing research summary,then takes the related marketing theory as the analysis frame and the foundation.It includes STP theory,service marketing theory and network marketing theory.Secondly,it introduces the basic situation and management of Longdong emotional Catering Company,and introduces the marketing methods currently used by the company,including the charging card as the main marketing method.Combination of various preferential methods;online and offline combination marketing;mobile terminal marketing;marketing team initiative marketing.On this basis of Longdong emotional catering company management and management The existing problems in marketing are summarized and analyzed as follows: lack of awareness of service marketing,neglect of customer relationship management,lag of brand construction and promotion,lack of professional network marketing personnel,etc.On the basis of detailed analysis of the specific marketing strategies of Longdong emotional Catering Company under the new environment,the effective marketing strategies are summarized,such as market segmentation,target market and market positioning in STP marketing strategy,highlighting the customer and cost in 4C marketing strategy.Convenience and communication elements;attach importance to the relationship of service marketing strategy and network marketing strategy,for Longdong emotional catering company marketing strategy to improve the train of thought.In addition to this Besides,we should start from four aspects to ensure the realization of the marketing strategy of Longdong emotional Catering Company: create the atmosphere of enthusiastic service in the aspect of enterprise culture,pay attention to food safety in management,control distribution and purchase cost as far as possible in operation;At the market level,it is necessary to combine closely with the actual life of the mass consumer group.The marketing strategy and the relevant safeguard measures put forward in this paper can guide the specific marketing work of Longdong emotional Catering Company.It is also expected to provide some reference for the marketing of other similar catering enterprises.