Research On Customer Satisfaction Improvement Of High-speed Railway Catering Service In HT Company

Over the past decade,China's high-speed rail has developed rapidly,people's travel has become more and more convenient.The popularity of high-speed rail has brought rapid growth to the high-speed rail restaurant market.In order to better meet the needs of passengers,the railway department has established a professional company to be responsible for the high-speed rail train service.However,high-speed rail catering services have received widespread attention from the society because of the shortage of cheap box lunches and drinking water supply,as well as the monotony,high prices,and poor taste of food and beverages.Although they have tried to upgrade and optimize,they are still suffersuffering from social problems.The criticism from all walks of life reflects the public's eager expectation of the high-speed rail catering service upgrade.Therefore,it is imminent to strengthen and improve high-speed rail catering services to improve customer satisfaction.This paper takes HT Company as an example,analyzes the influencing factors of HT Company through the customer satisfaction index model theory system,and clarifies the internal and external environment and industry competition situation currently faced.Through customer's satisfaction surveys and analysis,it was found that the high-speed rail catering price of HT Company was high,the taste of food and beverage was dull,the customer complaints were resolved,and the catering delivery was not timely in time.Based on the actual development of high-speed rail catering,we will start from three aspects: perceived quality,perceived value and customer's expectations,develop targeted improvement measures,strive to integrate �Chinese food culture� into high-speed rail catering,further polish the �golden business card�of China's high-speed rail,and continuously enhance brand influence and social reputation.