The Influence Of Integration Of Three Industries On Datian High Mountain Tea Industry

According to the census data in recent years,there are about 420,000 people in Datian County,of which about 15%are directly or indirectly engaged in the production and sales of tea industry.By the end of 2017,the area of tea gardens above 700 meters above sea level in the county has reached 6488 hm2,with 2670 processing enterprises,with an annual output of more than 4353 tons of tea,with an annual output value of 754 million yuan.The development of mountain tea industry in Datian County has become the main channel for the peasants to get rid of poverty and become rich.According to the preliminary business form of Datian Alpine Tea at present,combining with the theory of industrial integration and the theory of smiling curve,this paper makes a further investigation on the value-added situation of Datian Alpine Tea Industry Chain in recent years,demonstrates that the operation of Alpine Tea Industry expands to the value-added direction of the industry chain,and stimulates the cultural industry,tourism,catering industry and transportation.The vitality of the tertiary industry such as industry,Internet and so on,and the promotion of the overall economic benefits of the county are the development orientation of the alpine tea industry in Datian County.Industrial integration is the realistic choice for the development of the alpine teaindustry in Datian County.According to the preliminary business form of Datian Alpine Tea at present,combining with the theory of industrial integration and the theory of smiling curve,this paper makes a further investigation on the value-added situation of Datian Alpine Tea Industry Chain in recent years,demonstrates that the operation of Alpine Tea Industry expands to the value-added direction of the industry chain,and stimulates the cultural industry,tourism,catering industry and transportation.The vitality of the tertiary industry such as industry,Internet and so on,and the promotion of the overall economic benefits of the county are the development orientation of the alpine tea industry in Datian County.Industrial integration is the realistic choice for the development of the alpine tea industry in Datian County.In this paper,literature review,case analysis,field survey,inquiry schedule and other research skills,on the grounds of the "Datian Alpine Tea Enterprise Industry Chain,Service Chain and Business Model Investigation" this research focus,designed a questionnaire,using PEST theory and case analysis,combined with the existing Alpine Tea Industry in Datian County,the integration of three industries.This paper analyzes the exhibition mode and explores the new ideas suitable for the development of local tea industry,and puts forward the following suggestions:firstly,to establish and perfect the system for the integration of three industries in the development of mountain tea industry;secondly,to strengthen the cultivation and construction of talents,and at the same time to provide various preferential policies for the introduction of talents;thirdly,to gradually open special tourist routes to create tea production Entertainment projects involving tourism,culture,performing arts,science and technology,sports and other related industries should be integrated with each other.Fourthly,the marketing ideas and directions for the integration of tea industry should be clarified.Fifthly,the organic integration of Alpine tea industry with filial piety culture,red culture,Tubao culture,Fujian and Taiwan culture,Buddhist culture and natural resources should be strengthened so as to promote the integration of tea industry with filial piety culture,red culture,Tubao culture,Fujia Enterprises should increase efficiency and increase incomes of tea farmers,so as to enhance overall economic benefits.