Research On The Development Strategy Of Nanyang Commercial Bank's Financial Business

In recent years,China's banks have been affected by the global economy and constantly change their business strategies.In the business strategies of banks,enterprise financial business is undoubtedly the most important business of banks.This paper takes Nanyang Commercial Bank as an example,combines the advantages and disadvantages of Nanyang Commercial Bank,to analyze how Nanyang Commercial Bank develops enterprise financial business today when the international financial tide is coming.Nanyang Commercial Bank is different from the traditional foreign banks.Its operation mode is the same as that of foreign banks.However,after its acquisition by China Xinda Group in 2016,its background is actually state-owned.Since the first branch of Nanyang Commercial Bank was established in the mainland in 2007,the business of enterprise finance has developed to a certain extent,but in recent years,the development of enterprise finance business has also encountered some difficulties,and the rate of non-performing loans has gradually increased.In this critical period,Nanyang Commercial Bank has changed from a subsidiary of Bank of China in Hong Kong to Xinda.The change of shareholders in the wholly-owned subsidiaries of the Group will certainly bring different business development ideas and different business resources.This paper mainly analyses the problems and obstacles arising from the current business development of Nanyang Commercial Bank and its future business development from the strategic point of view,using strategic management theory and SWOT analysis.Strategies and so on.Through the methods of literature research,case analysis and experience summary,this paper takes Nanyang Commercial Bank as the research object,and combines the current operation status of Nanyang Commercial Bank,carries out a comprehensive analysis and Research on the future business development of Nanyang Commercial Bank.Firstly,this paper analyses the current situation of the whole banking industry,then introduces the current development situation of Nanyang Commercial Bank's enterprise financial business,and carries out the problem analysis and factor analysis.Based on these problems and factors,it puts forward the overall strategy analysis and competitive strategy analysis for the development of Nanyang Commercial Bank's enterprise financial business.Finally,this paper summarizes and puts forward my own prospects.