Study On IT ProductsDistribution Channel Managementof SYNNEX(CHINA)

China IT product distribution from the bud to the scale of development,has gone through nearly thirty years.The market has matured,but can continue to break out of new growth points.The distribution of IT products continue to bring forth new ideas;the number of members of the distribution has gone through the process of disorderly growth to mergers and acquisitions,has formed a giant IT distribution companies.Due to the very small differences in IT products,China's IT distribution market is already a fully competitive market.The characteristics of the mature market of distribution market determine the competition between distributors is becoming more and more intense,and the profit is becoming increasingly meager.In recent years,with the improvement of the Internet infrastructure Chinese and the rapid popularization of mobile phone,online shopping has swept the country,as the final customer consumers can directly to get manufacturers through online shopping IT products,the IT distribution industry has become a great challenge.At the same time,the rapid development of cloud computing technology makes more and more enterprises to get rid of the traditional IT architecture,the company's business deployment to the cloud,the new cloud frame constitutes a strong vitality of the characteristics of enterprises.This enterprise IT architecture trend caused by the traditional IT hardware procurement decline year by year,the procurement of cloud resources rising trend year by year.Once all types of enterprises adopt a cloud computing architecture,its impact on the IT field is irreversible.So as IT distribution companies,to do a good job of traditional hardware distribution and cloud computing resource products distribution convergence work,and the distribution of cloud resources products as the focus of future development of IT distribution.Although the development of cloud computing in China started late,but the rapid development of the growing scale.IT distributors and cloud computing vendors need to work together,with the channel relationship and strength to improve sales efficiency,rapid expansion of the market.The rapid progress in technology,in the market is changing rapidly,how to improve the ability and level of distribution management,distribution management mode innovation to cope with the challenges of the Internet era,has become a major distributor of IT urgent need to solve the problem.This paper from the distribution theory,through the research on traditional hardware distribution,cloud computing market close to the changes of the times,combining theory and practice,reveals the China IT product distribution market situation,the present situation and the main distributor distribution pattern,distributor value,put forward the cloud computing era IT distribution enterprises need to focus on grasping the development direction of the.In this paper,Synnex Technology International(China)as an example,introduces the Liangqiang International(China)background,organization structure,supply chain management,and analyzes the operational advantages,Synnex(Chinese)in distribution management problems,the development of cloud computing era IT distribution scheme.In the end,the author makes a prospect of the future development of China International IT distribution market.