Leisure agriculture perfectly integrates agricultural production with tourism in service industry,thus creating its own unique tourism system.It is of great significance to the full utilization of agricultural resources,the optimization of industrial structure,the integration of regional environment,cultural exchanges and collisions,the relaxation of tourists' experience and the increase of residents' income.The intact natural ecological landscape,natural resources and unique traditional culture of Qinhuangdao provide a good foundation for the development of leisure agriculture.Benefiting from the advantages of Beijing-Tianjin-Hebei regional development,the significance of developing leisure agriculture in Qinhuangdao is self-evident,but there are also many problems that can not be ignored.On the one hand,by means of literature study,expert interview and comparative study,this paper summarizes the definition of leisure agriculture and the development of leisure agriculture at home and abroad,and systematically expounds the development status and main modes of leisure agriculture in Qinhuangdao;on the other hand,through the leisure in Qinhuangdao.Questionnaire analysis of the behavior of agricultural tourists further grasped the behavioral and cognitive characteristics of leisure agricultural tourists in Qinhuangdao;in addition,through SWOT matrix analysis of the advantages and disadvantages,opportunities and challenges of developing leisure agricultural tourism in Qinhuangdao,the analysis shows that although Qinhuangdao has unique congenital conditions for developing leisure agriculture,but There are some disadvantages such as conservative ideas,lack of talents,shortage of funds,single form,and insufficient cultural penetration.On the basis of the above analysis,this paper finally combines the characteristics of Qinhuangdao with the excellent experience at home and abroad,and puts forward(1)strengthening the policy support and(2)highlighting the characteristics for Qinhuangdao to better develop leisure.It is expected that the development of leisure agriculture in Qinhuangdao will be better promoted by four specific suggestions: perceiving,conspiring leisure agriculture and cultural forms,(3)clarifying government responsibilities,creating a good atmosphere for leisure agriculture development,(4)paying attention to talent recruitment and continuing education,and ensuring the development of intellectual security. |