Research On Rural Marketing Optimization Of Bengbu Branch Of China Telecom

With the improvement of Chinese overall national strength and the strengthening of the national economy,the level of consumption of residents has also been further improved.Especially the communication needs of rural residents are increasing,in the case of an increasingly saturated urban communications market.The research and development of rural market by operators is particularly important.As one of the top three operators in the country,Bengbu Branch of China Telecom(hereinafter referred to as Bengbu Telecom)still has huge room for improvement in the investment and market share of the rural market in the region,and its own marketing strategy still has many unreasonable points.Therefore,how to consolidate and expand its own market share has become the focus of Bengbu Telecom's work in the new era.In recent years,with its unique advantages and strong development potential,the mobile Internet industry is accelerating the full penetration of various industries and social life.The traditional marketing strategy cannot meet the requirements of the development of the rural market in the mobile internet industry.Therefore,Bengbu Telecom needs to constantly improve and optimize its own marketing strategy to strengthen its competitive position in the rural market.Undoubtedly,this topic has important practical significance.Based on the relevant research results at home and abroad,the theory and methods of modern enterprise marketing,this article bases on the actual work experience and field survey data and relevant information,using SWOT analysis and market segmentation,etc.Explain the implementation status of Bengbu Telecom's rural marketing strategy,analyze the existing problems and causes of rural marketing,and combine the market environment and comprehensive judgment of the region to establish Bengbu Telecom in rural areas.Based on the positioning of the market,it finally put forward the optimization ideas and principles of Bengbu Telecom's marketing in rural areas,the design and implementation of optimization plans,and related protection strategies and measures,to provide theoretical guidance for Bengbu Telecom in expanding the rural market and provide relevant experience for domestic companies in related companies.