Study On The Development Strategy Of GL Leasing Group Co.,LTD

In the early 1980 s,most people in China were unfamiliar with the concept of financial leasing.Financial leasing,as an innovative financial product,has played an important role in the development of world economy and society.Financial leasing actually belongs to modern leasing.As a relatively new type of financial industry that integrates finance and finance,technology and trade,the United States established the first financial leasing company in the world in the 1950 s.So far only 60 years of development history.But it has long been one of the main financing tools for companies in developed countries to upgrade their equipment.According to statistics,worldwide financial leasing has become the second largest financing method after bank credit.Because this kind of financing method is based on the investment and financing service in the real assets sale and use,the financial leasing business can play the functions of financing,promotion and so on in every stage of economic development.With the gradual opening of the door of reform and opening to the outside world in China,financial leasing business has been gradually introduced into China,starting with the establishment of the first leasing company in China in 1981,and more than 30 years after the introduction of the financial leasing model in China.Financial leasing industry itself has also experienced a series of ups and downs of the development process.From the rapid prosperity in the early stage of introduction to the "rent default" in 1988,to the Asian financial crisis at the end of 1997,the financial leasing industry in China has almost collapsed.In June 2000,the people's Bank of China issued the first regulation on the management of financial leasing companies,until March 2007,when the China Banking Regulatory Commission promulgated the new Financial Lease Company Management measures.Fang made the domestic financial leasing industry enter a relatively rapid development of a new period.By the end of 2017,there were 57 financial leasing companies in China,with total assets reaching 2 trillion yuan.Compared with less than 30 billion yuan in assets at the beginning of 2008,the assets in the past nine years have increased by more than 60 times,forming banks as financial leasing companies.AMC and central enterprises are financial leasing companies,local financial leasing companies three-third of the world's new pattern.Banks are financial leasing companies that support the development of the national real economy.The study on the business development strategy of banks is beneficial to the new economic and financial characteristics of our country.In combination with the new needs of enterprises under the initiative of "Belt and Road" and the current situation and characteristics of the company's own development,a strategic plan conducive to guiding the long-term development of the company is drawn up,so that it can adapt to the changes in the policy and market.Strengthen one's own strength.This paper makes a deep and systematic analysis and research on the development strategy of GL Financial Lease Co.,Ltd,which is a typical representative of financial leasing company in China.Firstly,the paper analyzes the current situation of the development of the company,and expounds the external and internal environment of the development of the company.Then,the SWOT analysis of the company is carried out,and the internal strengths and weaknesses,external opportunities and threats are studied.On the basis of this,the objectives and principles of the company's development strategy are put forward,and the development strategy of the company is formulated.The guarantee measures for the implementation of the company's strategy are given.