| The pharmaceutical industry is an important component of the manufacturing industry and is often the pillar industry of the regional economy.At the same time,its healthy development is related to the improvement of people's healthy living quality.In the stage of China's economic development mode shifting from scale economy to quality economy,the pharmaceutical industry is a key industry to meet the growing health needs of the people.As a key area of “Made in China 2025” and strategic emerging industries,how do pharmaceutical companies position themselves,organically combine traditional and modern industries,and develop important needs in line with regional development needs and people's quality of life during key historical developments.The development planning of industry technology development trends,such as the active design of positioning,development goals and development paths,is especially important for enterprises to enhance competition and achieve sustained success.JLJK Group Company is an important pharmaceutical and pharmaceutical company in our province.The company was formerly the state-owned Yanbian Dunhua Deer Farm established in 1957.It established JL Pharmaceutical Factory in1981 and was reorganized into JLJK Group Co.,Ltd.in 1993.It was successfully listed in 1996.At present,the company has specialized pharmaceutical subsidiaries,pharmaceutical sales subsidiaries,pharmaceutical supporting subsidiaries,and high-end health care products companies engaged in modern Chinese medicine,biochemical medicines and phytochemicals.It owns planting and breeding bases and conducts securities and mining through shareholding,highway construction and other industries,but pharmaceutical manufacturing is its most important business.In order to seize the opportunities for development,especially in the “Changjitu Planning Outline” approved by the State Council and the opportunity provided by the provincial government to create the “Dunhua-Yanji Modern Chinese Medicine Industry Belt”,the Group has clearly highlighted the industry and The JLJK Industrial Park is the main part of the Group's strategic development.It is related to the future business layout of the group and the performance of the main business.Due to its large investment and long timeliness,it is very important to study its developmentplan for the group's main strategy and its own construction and operation.Based on a large number of literatures,this paper analyzes the research status at home and abroad,determines the relevant theories and methods of strategic planning for enterprise industrial parks,and applies tools such as PEST analysis,SWOT analysis,etc.And the characteristics of the pharmaceutical industrial park,determine the strategic positioning and development direction of JLJK Industrial Park,and then determine the strategic deployment,determine the path for the development of industrial parks,and have guiding significance for the strategic realization of JLJK Group and the development of industrial parks. |
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