Study On The Supply-side Structural Reform Of Yan Liang Melon Industry

Melon industry is the leading agricultural industry in Yan Liang District,one of the main sources of income for local farmers.However,in recent years,with the continuous development of melon industry,there are many restrictive factors,and the supply side contradiction is gradually emerging,which affects the healthy development of industry.This paper takes melon industry in Yan Liang as the research object and adopts the research method combining theory with practice.Through investigating and analyzing the current situation and constraints of melon industry,explore and promote the process of agricultural supply side structure reform.In order to accelerate the transformation and upgrading of melon industry in Yan Liang district and provide reference for sustainable development.This article makes a field survey of the main producers and the melon market of professional cooperatives,large grower,only to find melon industry in Yan Liang is facing a decline in comparative efficiency,obvious resource constraints,pests and diseases and the adverse situation,such as the serious influence of extreme weather and the fierce market competition,has the problems of unreasonable industrial structure,low standardization degree,low industrialization level,overdraft utilization of cultivated land and insufficient industrial integration.In view of the situation and existing problems,the following Suggestions are made for the development of melon industry in yan Liang district by consulting a large number of literatures and materials and combining with their own years of practical research.1.Optimize the structure.We should optimize the industrial layout,build demonstration projects,cultivate leading enterprises,strive to enhance effective supply capability,and steadily enhance industrial efficiency.We should optimize the production structure,arrange the crops reasonably,improve the quality of melon and extend the supply period.We should optimize the product mix and promote the adjustment of melon product structure to the market short and high quality products,so that the variety and quality of melon can meet the needs of the market.2.Improve the quality.We are supposed to adhere to the quality of agriculture,improve the standardization level of melon production,accelerate the formulation,promotion and application of melon standard production technology.Strengthen quality and safety supervision,improve quality and safety supervision mode and long-term mechanism to ensure melon production safety and consumption safety.We should strengthen the brand construction,standardize the management of "three products and one standard",improve the quality traceability system of agricultural products,create a national demonstration area of famous brand of the national melon industry,and enhance the market popularity and influence of melon grown in Yan Liang.3.Reduce the cost.We are supposed to vigorously cultivate new professional farmers and professional managers to enhance the level of melon industrialization.We should develop appropriate scale management,vigorously cultivate and develop family farms and cooperatives,promote the orderly circulation of land management rights,establish a sound social service system,innovate financial and insurance services,and build the foundation for the development melon industry in Yan Liang.We should promote efficient cultivation methods such as early maturity,high quality and high yield to increase melon industry efficiency and enhance market competitiveness.4.Make up the short board.We should strengthen science and technology drive,continue to deepen campus cooperation,and strengthen science and technology services,so as to provide technical support for industrial development.We should pay close attention to melon marketing services,build melon wholesale market,develop e-commerce,and carry out production and marketing docking activities.We should explore various functions of melon industry,elongate the industrial chain,and promote the integration and development of the one or two and three industries.In order to control agricultural pollution from the source,we should carry out the action of fertilizer utilization and fertilizer and pesticide zero growth.Through the above approaches,we can promote the effective supply of sweet melons in yan liang district,achieve the goal of green development,increase farmers' income,and accelerate the structural reform of the industrial supply side.