Research On The Internet Finance's Impact On Traditional Payment And Settlement Business Of Commercial Banks And Countermeasure

With the deepening of market-oriented interest rate reform in our country,the profit pattern based on the interest spreads of deposit and loanof commercial banks is quietly changing and theproportion of Intermediate business income is increasing.As the traditional intermediary business of commercial bank,payment and settlement business should pay more significant roles.On the other hand,in recent years,the rapid developingInternet finance has been providing the public with convenient and efficient,low cost of financial services.At the same time,it has also been bringing the huge impact and challenges to the traditional business of commercial bank.Financial disintermediation and informal finance has become the norm.The third-party payment platform represented by Alipay has seriously affected the payment intermediary status of commercial banks.How to seize opportunities,meet challenges,and constantly expand channels for settlement,rich pay and settlement tools,improve the efficiency of payment and settlement,prevent business risks,strengthen the status of payment and settlement business in commercial bank intermediary business is a major practicaltopic that the commercial banks must take into account.Using the case analysis method,this paper deeply studies the problems and further development of commercial Banks' payment and settlement business under the background of Internet finance.The main content consists of seven parts.The first part is the introduction,including research background,research status,significance of the research,research content and research methods,etc.;The second part defines some important concepts such as payment and settlement business,financial disintermediation and Internet financial,gives a brief interpretation of the financial intermediation theory,financial repression and financial innovation theory,thus laying theoretical foundation for the full text;The third part analyzes the opportunities and challenges faced by commercial banks in the context of Internet finance,and the influence of Internet finance on the payment and settlement business of commercial banks;The fourth part,taking ZPF bank as the sample,makes an in-depth analysis of the influences,trends and causes of the payment and settlement business of ZPF bank in the background of Internet finance with the help of detailed internal operating data;The fifth and sixth parts are the major content of the whole paper.The fifth part,taking ZPF bank's innovative products--"E-enterprise payment" as an example,deeply analyzes the response,implementation effect and existing problems of ZPF bank to cope with the Internet financial impact.The sixth part,based on the above ZPF bank's innovation of payment and settlement,combining with other commercial banks' practice and explore,puts forward the proposal for further developing of ZPF bank's payment and settlement businessfrom two aspects--strategic planning and tactical adjustment put forward countermeasures.The last part is conclusion and prospect.The paper comes to the conclusion at last: If the commercial banks want to bottom out the development trough of payment and settlement business,competewith the third-party payment institutions and realize the cross-cutting development,they must take measures from the strategic planning and tactical changes at the same time: on the one hand,they should recognize the important role of payment and settlement business and plan developing mode of payment and settlement business suitable for their own characteristics from top-level design;On the other hand,they should use various flexible tactical adjustments,such as properly dealing with the relationship between online and offline,safe and convenient,speed and efficiency,highlighting its own way of payment and settlement business characteristic,integrating stock financial resources,optimizing the pricing mechanism of payment and settlement business,improving the comprehensive income,and actively exploring with the third-party payment platform and network electric business cooperation mode,etc.,so as to achieve the goal of maximization of comprehensive revenue.