Strategy Analysis On The A Company's Civil Industrial Investment Project

Under the background of military and civilian integration,state-owned military enterprises have to make changes.Thesis is aimed at the strategy analysis of the civil industrial investment project of A military enterprise.in order to find a more scientific and effective strategic path,and provide reference for other related companies and projects.On the basis of the research on the theory and practice of military and civilian integration at home and abroad,thesis uses the strategic analysis theory to analyze decision making of the civil industrial investment project of A company.After analyzing the background of military and civilian integration,thesis analyzes the external environmental factors of A company,analyzes the opportunities and threats of A company's civil industrial investment project,and analyzes the advantages and disadvantages of the company.The analysis of the external opportunity factors combined PEST model analysis as well as the analysis of the province's industrial structure,A company has a good external opportunities,while the province's industrial structure has a good advantage for the company.The external threat factors were analyzed using Michael Porter's Five Forces Model.A company is facing the threat of potential competitors and competition among enterprises.Then the author analyzes the internal environment of A company,and analyzes the strengths of A company's technology,price,brand,customer and government support.At the same time,the author analyzes the weakness of the market consciousness,the distinguish between military industry and civil industry,and the institutional mechanisms.In the process of SWOT analysis,thesis summarizes and analyzes the advantage strategy of A company's investment decision of civil industry,namely the combination of strengths and opportunities as primary,the combination of strengths and threats,the combination of weaknesses and opportunities as a supplement.Thesis confirms the scientificalness of the investment project.Thesis also puts forward the important strategic optimization,including the differentiation strategy,the centralization strategy,the human resources development strategy as well as the future system mechanism adjustment strategy.Similar military enterprises should adhere to the national defense concept first,researches on development of military technology,with the continuous progress of military technology to guide and promote the development of civilian industry investment and development,and thus promote the depth of integration of both military and civilian as well as the continuous improvement of competitiveness.