Research On The Relationship Between Self-driving Tourists' Motivation,Involvement And Satisfaction

Self driving travel first began in twentieth Century in the latter half of the developed countries in Europe and America,is the comprehensive effect of great development of industrialization,the weekend leisure products,and paid vacation.In 1980 s,China's reform and opening up early,residents living standards have markedly improved,and self driving tour started appearing.After more than 20 years of development,China self driving tour was into prosperity.Self driving tourism is becoming more and more popular,and has become one of the mainstream travel way.This paper takes self-driving tourists in Guangzhou as the research object,and mainly studies the following four aspects:(1)Constructing a survey scale of self-driving tourists' travel motivation and analyzing the constituent factors of self-driving travel motivation;(2)Studying travel motivation and tourism(3)Study the impact of tourism involvement on satisfaction;(4)Study the impact of tourism motivation on satisfaction.The results are followings:(1)Through factor analysis,five self-driving travel motivation factors such as self-development,communication experience,social communication,sightseeing,and escaping relaxation were obtained.(2)Tourism motivation factors have a certain influence on the tourism involvement factor.(3)Tourism involvement directly positively influences visitor satisfaction.(4)Tourism motivation factors have a certain influence on satisfaction.