A Study On The Influence Of Tourist Motivation Of Foreign Tourists On Tourist Destination Selection

The reason why people go out to travel is from the tourist's travel motive.How to attract tourists to travel is very important in the case of fierce competition in tourism destination,and the tourist motivation is an important factor affecting the choice of tourist destination,and it is necessary to study the factors that affect the tourist motivation.Although the current academic research on tourism motivation is becoming more and more mature,the domestic tourism motivation for inbound tourists is less,lack of relevant theoretical guidance,and the research in this field needs to be further studied.The 2013 "Tourism year" between China and Russia reflects a rapid increase in political,economic and cultural cooperation between the two countries.Under the influence of "Belt and Road" strategic policy,border tourism has developed rapidly,prompting a large number of Russian tourists to come to China at the present stage with the warming of the relations between the two countries and the improvement of the living standards of the two countries.Yanbian Korean Autonomous Prefecture(referred to as Yanbian Prefecture)as China's border port city,relying on the geographical advantages of neighboring Russia,vigorously develop border tourism to Russia,open policy support,The rich and diverse resources of tourism products and the high price of tourist commodities attract a large number of Russian tourists.Tourists to travel,Yanbian region,the number of Russian visitors to the "blowout" growth.However,with the increasing development of the inbound tourism market for Russian tourists visiting China,the domestic competition for the Russian tourist market is becoming increasingly fierce,and the competition between the Yanbian prefecture and the Russian border tourism market has intensified.The tourist market of Yanbian prefecture needs to focus on the tourist motive demand of Russian tourists.Therefore,on the basis of the research conclusions of scholars,this paper studies the influence of different tourist motivation factors on the choice of tourist destination from the perspective of tourist motivation.By constructing a research model of the measurement dimension of tourism motivation and the choice of tourism destination,this paper proposes five hypotheses to collect information by questionnaire.Descriptive statistical analysis,factor analysis,validity reliability analysis and correlation analysis were carried out with SPSS 18.0 statistical software.Finally,based on the results of the analysis,the following conclusions are drawn:escape motivation affects the choice of tourist destination;novelty motivation affects tourism destination;Choice;social motivation affects tourist destination selection;health motivation affects destination choice;life motivation affects tourist destination selection.According to the above conclusions,it is suggested that Yanbian state government and tourism related organizations actively develop leisure tourism products to meet the escaping aircraft tourists and need to actively implement the simplified visa hands.To continue and through the policy,explore innovative tourism products,establish and improve the innovative tourism service,strengthen the tourism practitioners' education and training,so as to meet the tourist motivation demand of Russian passengers and promote the development of the Yanbian border tourism market to Russia.