Research On Precision Marketing Strategy For GW Hotel Guangzhou

As economy of China takes off and develops,the situation is getting better and better.The tourism service industry all over the whole nation has become more and more prosperous.Increasingly,business travel has been an important part of modern tourism.On one side,international hotel chain brands have been entering the Chinese market continuously.On the other side,domestic hotel industry is rising as well.So the competition among domestic hotels is intensifying.Ones who expect to occupy the market and form the advantage in the competitive hotel industry must attach importance to the marketing strategies and carry them out.Precision marketing is one of the effective ways of marketing strategy,Guangzhou,has put a number of five-star hotels into operation,which is persistent overheating with the number still increasing.With the arrival of the era of big data,relying on the development of computer technology,has become an important way to get information.Combined with the development of modern technology and analysis of consumer demand,precision marketing is the key to success or failure.Facing the problems of rigid marketing team consciousness,unclear brand awareness and marketing concept,inefficient utilization of network information and poor marketing channels,how to make effective use of precision marketing strategy and improve marketing effectiveness will be an important topic for sustainable development of hotel industry.Through investigating and surveying GW hotel indeed,this paper at first analyses the marketing environment,through the analysis and mining of the data,to find the target market.There are two point in the study,from the practical point of view,by means of the present situation of GW,then propose a targeted solution to change the bad achievement of GW.;from the theoretical sense,by combining 4C theory,4P theory,STP theory,customer delivered value theory,put forward a precise marketing strategy,enables the theory to guide practice.