Research On Marketing Strategy Of Korean Cosmetics Enterprises In China

China's opening up process since 1978 gradually to speed up the pace,spread from coastal cities to inland open pattern seen,economic development level in nearly 40 years in the reform has changed with each passing day.The 21 st century,China has experienced the test of the Beijing Olympic Games and Shanghai world expo,make the development of China's achievements are recognized by the people of the world,great changes have taken place in people's economic level.And in such a development under the background of China's cosmetics market shows great potential for growth of the cosmetics enterprises from all countries,with the advantages of the position location,South Korea,and the characteristic of the culture is closely related to China,and China youth groups of the Korean wave,which makes south Korean cosmetics in the Chinese market has a certain advantage,compared with the other foreign influence and a greater competitive advantage,but in recent years,China's informationization footwork has not slowed makes great changes have taken place in cosmetics sales channel,and the cosmetics with the advantages of its own characteristics in varying degrees to the south Korean cosmetics competitive threat,the south Korean cosmetics in China,many practical difficulties in the process of development,its marketing strategy of the disadvantages are also increasingly exposed,in this paper,the research based on marketing theory,from the south Korean cosmetics development and environment of the enterprises in China,in addition to the south Korean cosmetics enterprise marketing strategy evaluation in China is discussed,including the SWOT analysis method to analyze the south Korean cosmetics in China marketing,premise put forward the corresponding Suggestions for improvement,for the south Korean cosmetics in China market practice better play a role in promoting the operation and development,and for other preparation significance of reference to the development of the south Korean cosmetics enterprises in China.