Analysis On Marketing Countermeasures Of Brine Shrimp Eggs Of Ebinur Lake

The research on the marketing strategy of brine shrimp eggs in Ebinur Lake is not only the need of economic development,but also the need of the development of local enterprises and industries,as well as the need of increasing the employment income of local residents,also has very important significance to the aquaculture and the local economic construction.This paper first introduces the research purpose and significance of brine shrimp eggs marketing in Ebinur Lake,and summarizes the current research situation and development strategy internal and abroad.It is used as the reference and reference for the development of the brine shrimp eggs of Ebinur Lake and the enterprises in the lake area of Ebinur Lake,and the research method is introduced briefly.The second chapter mainly introduces the related theories and core concepts of marketing.Firstly,it introduces the development of marketing theory,the connotation of marketing theory,marketing strategy and so on.Marketing strategy is divided into market segmentation and target market,market development strategy is divided into competition strategy and expanding market strategy.In the third chapter,the application of brine shrimp eggs in aquaculture is introduced,including the application of nauplius in mariculture and cold water fish culture.The application of medicine vaccine as a living carrier and its application in the culture of ornamental fish.Secondly,the marketing status of brine shrimp eggs in abundant years is introduced,and the marketing situation of brine shrimp eggs in China and abroad is analyzed.The fourth chapter mainly analyzes the problems existing in the marketing of brine shrimp eggs of Ebinur Lake,and introduces the present situation of the marketing of brine shrimp eggs in the year,the favorable and unfavorable factors in marketing,and the problems existing in the marketing of brine shrimp eggs of Ebinur Lake.The fifth chapter mainly introduces the countermeasures and suggestions of brine shrimp eggs marketing in Ebinur Lake,mainly from the following four aspects: product strategy,price strategy,channel strategy and promotion strategy.The last part summarizes the previous analysis and discussion,summarizes the main conclusions of this research,and tries to provide a useful reference for the marketing and market development of the brine shrimp eggs of Ebino Lake.