Research On The Construction Of Employer Brand Evaluation Index Of Company D

Employer brand is the embodiment of the improvement of core competence and the way of retaining excellent employees for company.However,at present,many companies have problems with insufficient understanding of the theoretical foundation of employer brands and incomplete evaluation index of employer brands.Therefore,it is of great theoretical and practical significance to establish a set of standardized enterprise employer brand evaluation index to enhance the core competitiveness and promote the development of company.We take the personnel of company D as the research object,and take the employer brand as the main research content,then combine the actual situation of company D and the theoretical knowledge related to employer brand to build a comprehensive and reasonable employer brand evaluation index for company D as well as put forward some strategies to enhance the employer brand construction of it.Firstly,we make a comparative analysis of authoritative evaluation agency's employer brand evaluation index,then combined with the employer brand construction status and the strategic objectives of company D to select the evaluation index for the employer brand of company D initially by using some research method such as literature research,questionnaire,case study,statistical analysis comprehensively,interview method.Then,through the investigation of membership degree and content validity analysis,the indicators will be improved and optimized.Next,in order to test and analyze the obtained weight of each indicator,it will be calculated by expert scoring method and analytic hierarchy process,and analyze the indicators by cluster analysis.Finally,the employer brand evaluation index of company D will be built.