Research On The Marketing Propagation Of "Internet Celebrity"effect In The Enterprise Self-media

With the rapid development of Internet and the rapid development of information technology,computer network has been extended to every corner of the world,the wide application of network technology for enterprises to create a new living space.In the increasingly fierce competition in the domestic enterprise case,how to effectively use the Internet to carry out marketing activities become the enterprise survival and the development important topic.It is worth mentioning is the hot phenomenon of “web celebrity”,web celebrity unique marketing model and marketing methods for enterprises and scholars pay attention to and to explore a topic.In this paper,based on the network marketing at home and abroad and the related research based on the theory of "web celebrity",analyzes the current common "web celebrity" network marketing mode,methods,and carry on the case analysis to the enterprise "web celebrity" haier,refining summarized is worthy of reference for the enterprise network marketing mode,to promote enterprise's network marketing has very important practical significance.This paper is divided into six chapters.The first chapter is introduction,mainly elaborated this article research background,literature review,research methods and main innovation points of papers.The second chapter "web celebrity" marketing model from different angles analyzed "web celebrity" unique marketing model.The third chapter "web celebrity" marketing important way from "web celebrity advertising marketing and" web celebrity "live marketing analysis.Reflection of the fourth chapter "web celebrity" marketing,further from the values of disobey and out,all kinds of violations emerge in endlessly,the instability of high quality content creation,web celebrity business credibility crisis induce several aspects,such as "web celebrity\" marketing problems.The fifth chapter "web celebrity" haier's marketing way from multiple cases,analysis of carding haier's "web celebrity" marketing mode of transmission.Sixth chapter put forward in this paper,the research conclusion and the enterprise "web celebrity" some problems that should pay attention to marketing.