Research On Marketing Strategy Of Traditional Dairy Product Processing Enterprise In Baarin Right Banner

As national economy grows and living standard increases,food structure becomes diverse,more and more people begin to pay importance to food with rich nutrition.Traditional dairy product is one of main products of stockbreeding industry in plain,with a wide variety,rich nutrition and unique flavor,very popular in Inner Mongolia region.Baarin Right Banner is a county-level banner in Chifeng City Inner Mongolia,with an unique favorable condition to develop traditional dairy product industry.In recent years the quantity of traditional dairy product processing enterprises increases continuously,but there are a series of problems such as backward marketing,small production capacity,lack of brand consciousness,weak publicity,single channel,imperfect market information system,etc.With traditional dairy product processing enterprises in Baarin Right Banner as subject,in this paper traditional dairy product processing enterprises were researched at the angle of optimizing marketing strategy.Countermeasures and suggestions were proposed in aspects such as product,price,channel,promotion,etc.This research will propose an effective marketing strategy and provide reference for traditional dairy product processing enterprises in Baarin Right Banner,meanwhile make a contribution to improve the marketing strategy of traditional dairy product processing enterprises in Baarin Right Banner even in whole Inner Mongolia.