The Impact Of Rumor Transmission On Product Pricing Strategy In Weighted Networks

The spreading of rumors will seriously affect public awareness.When rumors are related to people's daily life,it will easily lead to social panic and make people do various irrational behaviors.And then,those potential threats will disrupt normal social order,influence social stability,even cause serious economic loss to the enterprise.In recent years,the case that maliciously rumors spreading cause serious damage to the enterprise's image,the market value of the stock,the sales and income of the product repeatedly occurs.Meanwhile,the rise of social networks makes the cost of information spreading lower,the speed of spreading faster,the range of impact wider and the inhibition of rumors spreading more difficult.In addition,consumers are more willing to share personal purchase experience through social platforms,and then effect other consumers' cognition on products or services and willingness to purchase.In that way,if it is rumor spread in social networks,the negative impact on enterprises and products will also be immeasurable.Therefore,how to adjust the product pricing strategy to deal with the spread of rumor has become the subject of this article.In the recent research on rumor spread,the impact of the whole social networks' weighted structure of consumer relationship and individual's influence power in social networks on the process and effect has not been fully researched.Moreover,few studies from the perspective of enterprise operation,considering the influence of rumor spread,and how to make appropriate strategies to reduce the loss of income and minimize the negative effect of rumors.This paper focuses on the impact of rumor spread results and related factors on product pricing strategies and advertising marketing strategies.Based on the research background and status,the author puts forward the following research questions:1?What influence does the consumer's social weighted networks' structure has on the result of rumor transmission?2?How to identify an influential individual as an object of public relations in the weighted networks of consumer social relationships,so as to control the speed and scope of rumor spreading effectively?3?What are the key factors that affect the effect of rumor transmission and the profit of the enterprise? How do enterprises make product pricing strategies and advertising marketing strategies to minimize the loss of profits?In view of the above research questions,this study adopts multi intelligence modeling method,and simulates the process of rumor spread in consumer's social relationship weighted networks.And then,through the social network analysis method to compare of different source node selection strategies,in order to find the evaluating indicator of source node influence power,so that restraining the spread of rumor.Finally,based on the simulation results of rumor propagation,the paper provides constructive suggestions on enterprise operation,meanwhile solves product pricing and advertising marketing decision problems respectively.Then the author further analyzes the impact of social network structure,rumor spreading probability,rumor immune probability,marketing coverage rate,advertising costs,product pricing and other related factors on rumor transmission effect and enterprise's income.