Research On Current Development Evaluation And Optimization Strategy Of Tourism Products In Yuan Jia Village

In recent years,with the rapid development of tourism,the tourist demand of China's tourist market is also changing,which has gradually shifted from a single sightseeing tour to leisure and recreation experience.In December 2007,the State Council passed the annual vacation regulations on staff and workers,which further stimulated the development of rural tourism in China,and rural tourism has gradually become a normal tourism format.The vigorous development of rural tourism and the continuous expansion of tourist levels have become a highlight of China's tourism industry.Since 2007,"Yuan Jia village" in Liquan,Shaanxi,has made full use of its unique advantages of folk custom resources in Guanzhong,and insists on acceler ating the development of tourism as an important breakthrough in changing the structure of the transfer mode.After several years of development,it has formed the characteristic catering snacks in Guanzhong,the cognition and sale of traditional craft,the participation experience of leisure and entertainment and the folk culture.Art exhibitions,traditional settlement landscape tours and other forms of rural tourism characteristics have successfully created the "Guanzhong impression experience land Yuanjia village" tourism brand.However,Yuan village now faces a lot of imitation of Yuan Jia village mode in Guanzhong area.In the face of this phenomenon,how to maintain and improve the brand and status of rural tourism through the optimization of rural tourism product transformation has becomethe key problem of the tourism development of Yuan Jia village.In this context,through the summary of the research and practice of rural tourism products at home and abroad,this paper analyzes the main development patterns of rural tourism products at home and abroad,summarizes the leading direction and trend of the development of rural tourism products,and then takes Yuan Jia village as the research object,and combs the history of village history and the development of tourism products.Through field visits,the specific content and spatial distribution of various kinds of tourism products are clearly defined,and the status quo of the current tourism products in Yuan Jia village is summed up as "traditional landscape experience type,restaurant snack experience tou rism type,leisure vacation accommodation tourism type,leisure and entertainment participation experience type,folk culture performing art experience type,traditional craft" There are seven types of cognition exhibition,tourism supporting facilities and service type.In addition,taking Yuan Jia Village tourists,Yuan Jia village tourism operators,Yuan Jia Village potential tourists three groups as the target,the design of three types of questionnaire,through different groups of Yuan home village tourism product market research to obtain relevant data and analysis,summed up the different groups of the development status of Yuan Jia village tourism products.The evaluation results,the in-depth study of the problems of the development of Yuan Jia village tourism products,analysis of the causes of these problems,and clear the importance of the transformation of rural tourism products in Yuan Jia village.Due to the urgency of optimizing the transformation of tourism products in Yuan's village,this paper sets up the evaluation system of the present situation of tourism product development in Yuan Jia village by the six elements of tourism,"eat,live,travel,travel,buy and amuse",and uses analytic hierarchy process to determine the weight of the indicators at all levels,so as to make a compreh ensive assessment of the current situation of the development of Yuanjia village tourism products.According to the score of each index and the conclusion of questionnaire,we summarize the existing problems of tourism development in Yuan jia village.Based on the above analysis,the author takes the general rule of the development of rural tourism products,the trend of development,the market survey,the demand for the development of ecological civilization,the problems of its own and the analysis of the conditions for the development of the tourism products,and then,taking the current situation of the development of tourism products in Yuan Jia village as a breakthrough point,the final goal of the transformation and optimization of "the most close,new life" is determined.In order to provide reference for the development of rural tourism in Yuan Jia village,the product market positioning,participation experience,theme feature,consumption preference,ecological demand,health maintenance function and space guidance are put forw ard to provide reference for the development of rural tourism in Yuan Jia village,as well as the products of other rural tourism areas.The development is of guiding significance.