The Influence Of Competition Intensity And Feedback On The Creative Integration Of Market Information

The creative integration of market information is a process that distinguish useful infor mation from redundancy and interferential information,and integrate the useful information to make a creative Investment project(profitable?exceed all expectation).Most of the existing c reative studies are from the perspective of divergent thinking and insight.Few studies are fro m the perspective of creative integration of market information.The creative integration of m arket information is a mechanism to study creative thinking from the perspective of market i nformation integration,a new direction for the study of creative thinking,in addition to diverg ent thinking and insight problems.There is a little research on the creative integration of market information in the curren t research.This study focuses on the influence of competition intensity and feedback on the creative integration of market information,in order to further explore the creative integration of market information.This study tries to rebuild the complicate question situations in the rea lity differ to the simple question situation used in the traditional researches.the experimental materials are adapted according to the real successful cases in reality.This study mainly adop ts the methods of questionnaires,experiments and individual interviews.Through two experiment s,exploring the relationship between competition intensity,feedback and creative integration of market information.In the preliminary experiment,based on the information and data from the successful co mmercial cases in real life,compiling 20 similar items according to the paradigm of Texas B eef.After expert review,students test,questionnaire test,9 questions test materials are ultimately determined.After analyzing the data,divided to three levels of difficulty,pick out 3 items wit h significant difference in difficulty,as the experimental materials for further research,in order to reduce the amount of items,to overcome the effects of fatigue.And the use of different d ifficulties can also make this study more comprehensive in the scope of the difficulty.In Experiment 1,a single factor experimental design between subjects was used to inves tigate the influence of different competition intensity on the creative integration of market in formation.The subjects were randomly divided into high competition intensity,middle competit ion intensity,low competition intensity and non competition,the experimental groups respectively accept different instructions,then finish the test about the creative integration of market inf ormation,observe and study the creative integration of market information ability according to the total score of examination.The results show that the competition intensity has an impact on the creative integration of market information.Low competition intensity is the most con ducive to the creative integration of market information.Middle competition intensity and low competition intensity are the second,and the effect of no competition is the worst.Experiment 2 adopted 2(feedback:high-creativity feedback,low-creativity feedback)*3(com petition intensity:high competition intensity,middle competition intensity,low competition intens ity)experimental design between subjects to examine the influence of different feedback and different competition intensity on creative integration of market information.Subjects were ran domly selected to receive high and low creativity feedback.Each group was randomly divide d into high competition intensity,middle competition intensity and low competition intensity.T he experimental groups respectively accept different instructions,then finish the test about the creative integration of market information,observe and study the creative integration of mark et information ability according to the total score of examination.The results show that the c ompetition intensity has a slight influence on the relationship between feedback and the creat ive integration of market information.In the environment of middle competition intensity,feedb ack has an impact on the creative integration of market information,and the higher the feedb ack,the better the creative integration of market information.This study shows that competition intensity affects the creative integration of market in formation and has a slight influence on the relationship between feedback and the creative i ntegration of market information.