Research On The Competition Intensity Of Urban Commercial Circle Catering Based On Online And Offline Data Fusion

With the rapid development of information technology,online transactions have covered the entire market,O2 O competition is becoming increasingly fierce,and the market competition situation is becoming more and more complicated.How to identify competitors and adopt effective competition strategies has become more important.In traditional market competition research,data acquisition is difficult,the timeliness and accuracy of the data are not strong,the identification and measurement of competition are not accurate enough,and the online data of the O2 O market is not fully integrated.Therefore,this study identifies the competition relationship and measures the competition intensity through the massive multi-dimensional online and offline data fusion in the O2 O market.This article first uses the public review platform offline merchants' geographic location,store star rating,dish information data and online merchant service,environment,taste and other user reviews data to integrate,build a model to measure the market's competitive strength to solve Dimensional data fusion measures competition.Secondly,based on the established competition intensity model,this study calculates the price dispersion level and diversity level of the sample cities,and analyzes and calculates the competition performance from the dimensions of price,products,services,and diversity,and obtains the competition intensity level..And through the principal component analysis of 15 main business circles to study the competition situation of business circles,put forward the competition strategy and market entry strategy for market incumbents and subsequent entrants.Through data experiments and analysis of the results,it is shown that in the catering merchant market with online and offline operations in the main business districts of the sample cities,the most intense competition is the competition for user evaluation,including the star ratings,services,tastes,and environment of the merchants.In terms of user evaluation,price competition is the second priority;price becomes the connection point between online and offline competition,and online competition penetrates into offline competition through price.In addition,in this competitive market,the competition for diversity is also very fierce,and the competition for product diversity at the expense of price.The conceptual model of competition intensity constructed in this paper can comprehensively evaluate the competition intensity of the business circle from multiple dimensions,evaluate the overall competition level of the market,and avoid the problem of inaccurate single-dimensional measurement.The conclusion of this study provides an important reference for market incumbents to participate in market competition,adjust the direction of competition,and formulate competitive strategies;it provides strategic recommendations for subsequent entrants to reasonably choose business districts,reduce market entry risks,and gain competitive advantage.Participants' participation in competition and subsequent entrants' selection of market entry strategies have important guiding significance.