| With the advent of the experience economy era,tourists are increasingly paying attention to the travel experience.The on-site experience is temporary,and only the long-term memory of tourism experience can affect the travel behavior of tourists.Taking memory as the breakthrough point and literature research at home and abroad as basis,the study explores the influencing factors of memorable tourism experiences and reveals the relationship,interaction and mechanism of Tourism Destination Attributes perception-Memorable Tourism Experiences-Tourism Behavior Intention.Based on the research results of Kim Jong-Hyeong series of foreign scholars,this study explores the actual operation of metaphor extraction techniques in tourism experience research,and conducts in-depth interviews with pictures to analyze the dimensional composition of memorable tourism experiences through the extraction and integration of constructive concepts.At the same time,SPSS and AMOS statistical software are used to process the questionnaire results to form quantifiable and relatively uniform research data.Combined with literature analysis,this study puts forward theoretical hypotheses and mediation models,and conducts a confirmatory factor analysis to test the model fit.This study finds that the tourism experience memory can be recognized by attribute-consequence-value.In addition,TDA perception has a positive effect on MTEs,MTEs has a positive effect on TBI,and TDA perception has a positive effect on TBI.Besides,the structural equation model TDA perceptual-MTEs-TBI matches well and has partial mediation effect.This study intends to theoretically further expand the theoretical depth of domestic research on tourism experience memory,and try to build a model of destination attributes-tourism experience memory-tourists intention intentionality model,and provide a theoretical basis for the destination experience memory management practice. |
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