Motivation And Performance Analysis Of The Oriental Pearl Blockbuster Mergers And Acquisitions

With the further deepening of the reform of China's market economy,economic development is facing a major strategic transformation,increasingly fierce competition among enterprises.The rapid development of Internet makes the media enterprise's main business change based on the Internet,to mass entertainment as the core of the new media business has brought great impact on the media industry.Traditional media companies gradually lost competitiveness in the new situation.The national policies to encourage and support the acquisition of media enterprises,promote the integrated development of the traditional media and new media,China's media enterprises set off a small high tide of mergers and acquisitions.Under this background,the 2014 year 5 month,blockbuster announced merging Shanghai Oriental Pearl Co.the company,through mergers and acquisitions as the industry chain layout Chinese the most comprehensive,the largest listed company culture media.But the performance of mergers and acquisitions in the end how to business end Whether the strategic objectives and the improvement of the overall performance will be helpful,and what experience or lessons can be brought about for the future media industry mergers and acquisitions,which need us to conduct in-depth research and discussion.First of all,the merger motivation and influence on the performance of enterprises as the starting point,collation and review of the related literature at home and abroad.Secondly,defines the concept of merger and acquisition performance,based on the analysis of the motivation theory,including synergy theory,market power theory,government intervention theory,provide the theoretical support for the following research.Thirdly,the basic situation of the merger and acquisition and analysis the reasons of blockbuster acquisition of Oriental Pearl Company,including the motivation of the national policy to promote the realization of synergies,to achieve industrial chain extension and integration.Once again,the use of financial analysis and evaluation method EVA two evaluation methods of the merger trend performance.Through the analysis of financial indicators,analysis industry ranked by using factor analysis,observation post merger overall financial performance is improved,and the use of EVA evaluation method.Does the M & A increase the value of the enterprise.The study found that the mergers and acquisitions to enhance the blockbuster's performance,the market response is good,most of the financial indicators improved,industry ranking also increased,the EVA value had a significant upward trend.According to summarize the previous performance evaluation: resource integration quality is the key performance index,financial performance is the key to the success of performance is the basis of financial performance.And in the same industry mergers and acquisitions and puts forward several suggestions: one is before the acquisition of internal and external environment to determine specific and reliable;two is the strategic choice of feasible;three is the focus on comprehensive integration after merger.