| Marketing strategy is based on the economic science, management science, behavioral science and modern science and technology based on the application of marketing, under the background of economic globalization, it has increasingly become the enterprise in the fierce competition in the rapidly changing market management for the survival and development of the weapon, and guide enterprises to carry out the important link of the product sales management can not be ignored.Changsha love of mother to child daily necessities limited company is located in pregnant women and 0 to 6 years old infants and young children of maternal and infant supplies retail enterprise, through good management in recent years, achieved success in the short term, but from the perspective of long-term development, the original service marketing strategy mode can not meet the demand of future development of the enterprise, enterprise management is facing severe challenges.Enterprises need to be on the premise of fully meet consumer demand, to meet consumer demand in the whole marketing process should take a series of activities to promote the enterprise marketing concept qualitative leap division。In this paper, from the perspective of scientific and effective development of enterprise, the enterprise after the SWOT analysis, advantages and disadvantages of clear, comprehensive identify core resources and competitiveness of enterprises, and then through the choice of enterprise service marketing strategy, from the perspective of growth in changsha love the development of maternal and infant products company puts forward three strategies: one is the company’s market should be located in the hunan province, in addition to the provincial capital changsha takes hold, and actively exploit peripheral market, formed a scale effect, actively establish the brand image of the enterprise;Second, companies in the development of the entity stores at the same time, also should notice to develop the telephone and network sales channels, make up for each other, promote each other.Three is to vigorously promote the development of chain business, more than a competitor’s development speed to obtain competitive advantage. Finally, for the development of the marketing mix strategy, we proposed several safeguards, including: improving maternal commodity marketing information management system, establish a maternal commodity market quality management system, improve maternal commodity marketing personnel training system and create a social marketing culture maternal daily service.Through the study of this article, so as to achieve changsha love from mother to child daily necessities limited company the improvement of the connotation of the brand, product value-added, to shorten the distance between enterprises and customers, for enterprises to accumulate valuable customer resources, cultivate customer loyalty. |
