Wudalianchi Scenic Area Tourism Market Research On The Problem Of Marketing

With the rapid development of tourism,product promotion has become a new proposition in the tourist areas,the domestic scholars to study less of the field,researches on tourism marketing is not only to solve the lack of theory,tourism development is also a major domestic scenic area real need.Wudalianchi scenic area is located in Heilongjiang Province,the most northern province of China.It is located in the intersection of three cities in Harbin,Qigihar and Heihe.The scenic spots are mainly composed of the Wudalianchi Lake area and the scattered volcanoes and special vegetation.The scenery is beautiful and the scenery is pleasant.Wudalianchi has rich tourism resources,great potential for development,and overall ecologization of tourism.Volcanic mineral springs are unique,monopolistic and scarce.Historical and cultural relics and northern ethnic minorities have rich folklore resources.This unique and charming tourist resource is concentrated in a single area,and it is unique among all the countries in the country.It is also able to attract foreign tourists and have a wide market near other countries.This paper first puts forward the background and environment of this study,and analyzes the current situation and development trend of Wudalianchi scenic area.Secondly,analyze the basic situation of marketing,including tourism and marketing of basic relations,through the SWOT analysis,analysis of the tourism marketing the advantages and disadvantages,puts forward the tourism market of Wudalianchi scenic area marketing problems.Thirdly,based on the current shortcomings of Wudalianchi's tourism industry,combined with the achievements and advantages that Wudalianchi has achieved,it puts forward suggestions and Countermeasures for the construction of marketing system in Wudalianchi scenic spot.Finally,it summarizes the main research problems and methods of this paper,and puts forward some practical and operable suggestions on the tourism of Wudalianchi scenic area.According to the current marketing problems in Wudalianchi scenic area,combined with the strengths and weaknesses of Wudalianchi,this paper puts forward suggestions and Countermeasures for the construction of marketing system in Wudalianchi scenic area.Finally,draw the following conclusions: to solve the problem of market of Wudalianchi scenic area marketing from the target market and product positioning to the correct choice of scenic;emphasize the importance of service quality in the area of marketing;the depth of excavation of cultural connotations of tourism,tourism brand marketing;marketing channels with diversity effectively;seek cooperative group sales path to expand the market;marketing channel;brand value of Wudalianchi scenic area and other aspects,eventually making Wudalianchi become a nationwide and even world-class scenic area.