Research On Financial Early-warning Of SC Group Based On Factor Analysis And LOGISTIC Regression

In 2017,under the market environment where the growth rate of the e-commerce industry was declining and the retail industry must find new business growth points,SC Group has responded to the trend of the times by presenting an online and offline merging strategy for "Smart Retail Development".This strategy has enabled SC Group to go beyond the traditional concept of retailing and has once again embarked on a strategic transformation.For corporate managers,the financial risks brought by the strategic changes can not be ignored;as a precautionary work for financial risks of the company,financial early warning is more worthy of attention of business managers.However,due to reasons such as the organization and system of the company,SC's financial early-warning model has problems such as inadequate adaptability,limited forecasting ability,and single information of warning results.Based on this background,the purpose of this paper is to construct a set of financial early-warning models suitable for the current period of strategic change for SC Group.This article uses a case study method,based on the preparation of domestic and foreign financial early warning research,first analyzes the current stage of the SC's development strategy and the status of financial early warning,summarizes the existing problems in the current financial early warning work and analyzes its possible cause of the problem;then combined with the problems in the financial early warning work of SC and the current requirements of the company's development goals on financial early warning work,build a financial early warning indicator system and select suitable model samples;then use factor analysis and Logistic regression,to constructthe financial early-warning model,and then forecast the financial crisis situation of SC in the next two years;finally,from the four perspectives of organization construction,system construction,information system and model feedback and correction,the aforementioned safeguard measures for the application of the financial risk early warning model are proposed.The construction of financial early-warning model in this paper is mainly based on the emerging industry concept of smart-retailing,so this paper expands the scope of financial early-warning theory to some extent at the theoretical level.At the practical level,the research in this paper can increase the risk awareness of retail companies in the transitional period of the Internet,actively analyze the risks existing in the enterprises,and provide early warning of possible financial crisis and develop specific control measures for specific risks.It will help improve the risk management level of the company and lay a foundation for improving the core competitiveness of the company and providing better services to customers.