Research On The Development Strategy Of Ant In Xinjiang Western Region

In recent years,driven by China's economic development,the third-party payment industry has entered a phase of rapid development.Postings of bank cards dominated the largest share of the transaction.POS acquiring industry in the future huge room for development,prompting banks and veteran payment companies continue to consolidate the market position,the new agencies are also the first to enter,leading to increasingly fierce competition in the industry.The establishment of Xinjiang's core area status as a "Silk Road Economic Belt" has brought historic opportunities for the development of the third-party payment industry in Xinjiang.The circulation of currency and the construction of a financial center are an important part of Xinjiang's participation in the "Silk Road Economic Belt" Third-party payment,as the most advanced technology payment method,will play a key role in Xinjiang's currency circulation and financial center construction.However,subject to the level of economic development,consumers are more conservative consumer awareness and behavior,Xinjiang third-party payment industry has lagged behind other developed regions in the central bank's first three third-party payment license approval process,no one in Xinjiang licensed until the fourth In the second examination and approval,only enterprises in Xinjiang got paid licenses and the third-party mobile payment industry became an important short-board and a weak industry in Xinjiang's participation in the construction of the Silk Road Economic Belt.On the one hand,the number of third-party payment enterprises in Xinjiang is small,with the majority of newly established companies.On the other hand,the entire industry is undergoing irregular development with fewer competitive enterprises.For Xinjiang's third-party payment companies,it is urgent to formulate its own development strategy.In this paper,ants company in the western region of Xinjiang as an example,based on a comprehensive study of existing research at home and abroad as well as field research,the development strategy of ant companies in western Xinjiang.Firstly,using the PEST model and Porter's five forces model analysis method to analyze the external environment that affects the company's development strategy formulation,and using the value chain analysis method to detail the internal conditions of the company's operation ability,marketing ability,technology,human resource management Analysis,and then analyze the existing development strategy of the ant company in western Xinjiang and find out the key problems in the existing development strategy.Identify the company's new strategic goals and priorities,identify alternative development strategies,optimize the company's existing development strategy,and finally put forward specific strategies for the implementation of the safeguards.Through the study,the following conclusions are drawn:(1)The Xinjiang Western Region Ant Company has initially established a basic management system,including financial,human resources,and technology departments.(2)The development strategy of Xinjiang Western Region Ant Co.,Ltd.has the problems of vague development of business development,lack of management and management capabilities,lack of market expansion capabilities,lagging human resources structure,and lack of scientifically feasible development strategies.(3)Xinjiang Western Region Ant Co.,Ltd.shall comprehensively consider the industry's particularity,the company's own particularity,and the actual needs of the company's development to formulate its development strategy goals,and apply diversification strategies,competition and cooperation strategies,and risk control strategies.(4)The safeguard measures for the implementation of the ant strategy in the western region of Xinjiang should be improved from the aspects of optimizing human resources management,restructuring the organizational structure,strengthening business development,and focusing on product innovation.