Study On Continuous Usage Of Car-hailing Service

With the gradual development of car-hailing service,more and more people choose to use car-hailing service when they go out.However,what factors will affect the users' continuous usage of car-hailing service,How is the degree of various factors influence the continuous to use car-hailing service? This study focuses on these issues and explores the factors that influence the continuous usage of car-hailing service.On the basis of ECM-ISC,according to the characteristics of car-hailing service,coupled with perceived price,perceived convenience and perceived security.Contributing factors are divided into habits and trust.this study proposes a new research model on customers' continuous usage intention on car-hailing service.For data collection,a total of 255 valid questionnaires were collected through Wechat,micro-blogs,forums,and other forms of offline distribution.Then use SPSS software for descriptive statistics,use SmartPLS software to build a structural equation model,and analyze the reliability and validity,and then test the proposed hypothesis.The results show that: Satisfaction is the most important factor affecting the continuous usage of car-hailing service.In each dimension of perceived performance,perceived usefulness and perceived convenience have a positive effect on users' continuous usage of car-hailing service.Perceived price and perceived security have no significant positive effect on users' continuous usage of car-hailing service.The influence of contributing factors on users' continuous usage of car-hailing service,habits have a significant positive effect on users' continuous usage of car-hailing service,and trust has no significant effect on users' continuous usage of car-hailing service.Judging from the degree of influence of users' continuous usage of car-hailing service,satisfaction is the greatest,followed by habits,perceived usefulness,and perceived convenience.Finally,based on the results of the study,the network operators are provided with operating strategies to increase the user's viscosity and increase market share.