Research On The Construction Of Business Mode Of Organic Food Enterprises

In recent years,the frequent occurrence of food safety accidents caused by the lack of social responsibility in food enterprises in China has made food safety issues a sensitive topic of concern to consumers.Consumers' demand for safe and healthy food makes entrepreneurs see the business opportunities of organic agriculture,and more and more entrepreneurs compete to enter this emerging industry.China's organic agriculture started relatively late.Compared with Western developed countries,it is still in the period of industry introduction.Quality control,sales channels,logistics and distribution are all inadequate.Obviously,for organic food companies,actively fulfilling CSR while building an effective business model are imminent.Therefore,this thesis takes organic food companies as the research object,and from the perspective of corporate social responsibility,discusses the key factors affecting the construction of business models.Using a combination of case studies and experimental studies,we first used four representative organic food companies as the case study samples.Through in-depth theoretical research methods,we conducted an in-depth analysis of the logic of the business model of organic food production enterprises in China and explored them.The key elements of the business model construction;Second,because the essence of the business model is to create value for consumers,to further carry out experimental research to explore the key factors that promote organic business enterprises to build business models on the impact of consumer value perception.In the case study stage,firstly,according to the grounded theory research method,the collected case data were subjected to open coding,spindle coding,and selective coding,and the models for organic food companies to build business models were summarized.The case study found that organic food companies fulfilling corporate social responsibility can enhance the degree of embedding of relationships between companies and their partners in the food supply chain and with consumers,and relationship embedding will influence the business model by affecting the components of the business model.The construction has enabled organic food companies to build a "relationship + experience" business model."Relationship" is embodied in that the company strengthens the relationship of embedding with its partners in order to ensure the safety of products in the production process,and "experience" embodies the mode of experiential consumption conducted by the company in order to win the trust of consumers in the sales process.In the experimental research stage,in order to explore the social responsibility practices of organic food companies and the impact of relationship embedding on consumer perceived value,this paper designed a scenario simulation experiment.In the experiment,subjects participating in the survey were randomly assigned to different experimental groups.Finally,the data collected were analyzed by one-way ANOVA.The results show that: Organic food companies actively fulfilling food safety responsibilities and environmental responsibilities will positively influence the value perception of consumers;enterprises strengthen the relationship with production partners and the degree of embedding will also positively influence the value perception of consumers,while companies strengthen The impact of end-user's relationship embedding on its value perception is not significant;there is no interaction between the organic food company's social responsibility practice and the relationship embedding.The research enriches the theory of business model and provides a reference for the development of organic food production enterprises in China.It has certain practical significance.At the same time,this study has a positive effect on improving the social status of food safety.