Research On The Application Of Big Data In Investment Decision Of Real Estate Project Development

In the "Internet plus" and big data era,all walks of life have a positive shift in strategic thinking and mode of operation,in order to meet the requirements of the new era and the market.Among them,the new era requirement is to adapt to great change in the industrial structure by the rapid development of computer technology and information technology,the new market demand is to deal with the more changeable market environment and the increasingly fierce market competition,and so does the real estate market.At the same time,the further development of Internet,Internet of things and cloud computing has brought PB\EB growth in all walks of life.These data show massive,diverse,high-speed and valuable features that traditional data analysis and statistical methods can not cope with.As a result,the analysis mode and decision-making thinking based on big data thinking and big data technology have been transformed.At present,the goal of our country has changed from building a well-off society in an all-round way to the pursuit of a better life,residents' demand for housing environment and working environment is further improved,which poses new challenges to the project development and project operation of real estate enterprises.At the same time,the further improvement of the concentration of the real estate market has forced the real estate enterprises to transform their thinking and strategic transformation.Among them,"Internet plus" and big data thinking mode provides transformation ideas and new strategic opportunities for real estate enterprises.Investment decision of real estate development is an important part of real estate business,at the same time,the rationality of decision making is highly dependent on the objective analysis of decision data.Therefor,it is necessary to adapt to the "Internet plus" and big data Era,and seeking the innovation of thinking and method.The essence of big data is decision making,the development of real estate projects is also based on making objective and reasonable investment decisions.Therefore,this paper attempts to study the application of big data in the investment decision of real estate project development.In the course of the study,a large number of domestic and foreign literatures have been found,the application of big data in urban planning,business management and other fields has applicability and reliability,however,the application of big data in real estate development investment decision-making and real estate field is relatively blank.Therefore,this article draws on the application of big data in urban planning,business management and other fields,combined with the characteristics of investment decisions in real estate projects,defining the definition of the application of big data in investment decision of real estate project development,it also puts forward the new meaning,core,characteristics and principles of real estate project investment decision under the background of big data.After the completion of the concept definition,this paper further discusses the basic procedures and specific methods of the application of large data in the investment decision of the development of real estate projects.In the basic procedure part of the application,the source,classification,storage,analysis and application of decision big data are put forward.In the specific part of the application,a large number of cases are used to combine with the influencing factors of various stages of real estate project investment decision making,the feasibility and reliability of big data in investment decision of real estate project development are expounded in detail.Finally,this paper is based on the location information data produced by residents in the main urban areas of Chongqing in the use of Baidu APP\ commentary data of buyers in main urban areas of Chongqing which have basic features of big data,to analyze the urban activity and user preferences for product demand that affect investment decisions in real estate development,the application of big data in the investment decision of real estate project development is preliminarily realized,and it is proved that the investment decision of real estate project development is characterized by comprehensive decision data,diversification of decision-making body,intelligentization of decision analysis and dynamic decision process when combinating the big data.