Research On Influencing Factors Of Bad Environmental Behavior In Brand Products Supply Chain

In recent years,brand products supply chain environmental accidents frequently,People realize that real green products not only need to be environmentally friendly during use,but also need to be environmentally friendly in the production process.People began to think about the management of bad environmental behavior in the supply chain from the point of view of environmental management of the supply chain in the brand products enterprises.On the one hand,the public usually owes to the brand products and enterprises the responsibility of adverse environmental behaviors of the enterprises on the chain,and the brand products and enterprises must shoulder the environmental responsibility of the supply chain in the face of the stakeholders.This means that adverse environmental behavior in the supply chain will adversely affect the reputation and attractiveness of the brand products enterprises.On the other hand,in the core of supply chain operations,brand product companies have an important influence on the environmental behavior of other companies on the chain.Brand products companies can have a positive impact on their social performance through the management of their suppliers.However,a large number of brand products supply chain members,brand products are generally well received by consumers.Large sales,coupled with the asymmetric environmental information,the chase effect of consumers,resulting in the brand products adverse environmental behavior of supply chain specificity and complexity.The government supervises this very difficult,is not conducive to the prevention and control of bad environmental behavior.Based on the researches of Chinese and foreign scholars,this paper uses the theories of supply chain management,environmental economics and information asymmetry.Based on the brand product supply chain,the influence factors of adverse environmental behavior of brand products supply chain are constructed on the basis of comprehensive consideration of factors influencing the chain.After the questionnaire design,e-questionnaires and paper questionnaires issued.Using SPSS,AMOS software to analyze the data.On the basis of this research and discussion,and draw the following conclusions.(1)In-chain influencing factors: Environmental management on the supply chain has a significant impact on corporate environmental penalties on the chain;The environmental characteristics of enterprises on the chain have a significant impact on the corporate environmental violations on the chain and the corporate environmental penalties on the chain;Environmental management in the supply chain has no significant effect on corporate environmental violations on the chain;The distribution of corporate profits on the chain of business environment on the chain violation,the chain of corporate environmental penalties was not significant.The main purpose of companies in the chain is to make profits.Green environmental behavior requires more capital investment.When the pollution control cost is greater than the pollution penalty cost,the chain companies will take a negative attitude toward the environment.In practice,some brand product companies may not have established environmental management mechanisms and benefit distribution mechanisms in their supply chains.(2)Out-of-chain factors: Environmental regulations have a significant impact on corporate environmental violations on the chain and environmental penalties imposed on companies on the chain;Public supervision has a significant impact on corporate environmental violations on the chain and environmental penalties imposed on companies on the chain;Government supervision has no significant effect on corporate environmental violations on the chain and environmental penalties imposed on companies on the chain.At present,the illegal cost of polluting the environment in China is relatively low,and the pollution cost of a company on the chain is likely to be higher than the penalties imposed on environmental pollution.Even if government supervision is more stringent,companies on the chain will choose environmental violations to create more benefits.(3)Enterprise brand factor of brand products: The industry in which they belong has a significant impact on the company's environmental violations on the chain and the environmental penalties imposed on the company's chain;The scale of the company has a significant impact on the corporate environmental violations on the chain;The scale of the company has no significant effect on the environmental penalties of the companies on the chain;The establishment time has no significant effect on the corporate environmental violations on the chain and the corporate environmental sanctions imposed on the chain.In addition to the trade-offs between the cost of environmental governance and the cost of pollution punishment on the chain,the main reasons include the incomplete disclosure of environmental information,information asymmetry,and the protection of local large-scale enterprises by local governments,which makes bad environmental behavior more serious.